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That's Rentertainment Rental Statistics...

Top Renting Categories (updated 01/15/08)
People are always asking what rents the most. Well -- here's the answer. I prefer to base this on "Turns per copy" (number of times the average films rents per year) rather than "Total Plays" because I think this gives smaller categories equal oppurtunity againt the monster categories. You might think otherwise so here are both lists (all data is for the previous 12 months):

Ranked by "Total Plays":

		CATEGORY	PLAYS	TURNS	COPIES
1	20.72%	GENERAL	32376	8.49	3813
2	18.24%	TELEVISION SHOWS	28496	6.58	4328
3	17.39%	INTERNATIONAL	27172	4.32	6292
4	9.36%	COMEDY	14619	7.11	2055
5	5.77%	JAPANESE ANIMATION	9009	2.59	3478
6	4.41%	ANIMATED	6895	5.66	1218
7	4.03%	SCIENCE FICTION	6296	8.44	746
8	3.29%	HORROR	5141	5.09	1011
9	3.20%	DOCUMENTARY/SPECIAL INTEREST	5005	3.79	1321
10	1.82%	CLASSICS	2845	3.71	767
11	1.76%	INDEPENDENT (SUNDANCE - USA)	2746	4.5	610
12	1.15%	STAR TREK	1802	8.15	221
13	0.94%	GAY AND LESBIAN	1472	3.94	374
14	0.83%	MUSIC	1294	2.12	611
15	0.81%	BRITISH HUMOR	1261	6.85	184
16	0.66%	STAND-UP COMEDY	1037	3.7	280
17	0.58%	WOODY ALLEN	899	14.05	64
18	0.49%	HITCHCOCK	758	11.15	68
19	0.47%	WESTERN	731	4.15	176
20	0.41%	DOCTOR WHO	647	10.61	61
21	0.32%	CLASSIC MUSICALS	494	7.37	67
22	0.29%	WEIRD, UNUSUAL... THE B'S!!!	452	2.03	223
23	0.25%	FILM NOIR (CLASSICS)	387	3.42	113
24	0.24%	DVD (PAL FORMAT)	377	0.7	539
25	0.23%	ANIME - HENTAI	367	1.26	291
26	0.23%	ARTISTS	354	4.02	88
27	0.23%	MUSIC COLLECTIONS	353	1.94	182
28	0.18%	CLASSIC SCI-FI AND HORROR	278	2.22	125
29	0.17%	CYCLING!!!	268	2.76	97
30	0.17%	HD-DVD	267	1.2	223
31	0.15%	BLURAY DISCS	236	1.04	228
32	0.14%	SERIALS & CLASSIC COLLECTIONS	219	2.88	76
33	0.14%	JAZZ/BIG BAND/BLUES/ETC	212	2.28	93
34	0.13%	SLIGHTLY NAUGHTY STUFF	205	1.39	148
35	0.12%	PERFORMING ARTS	194	1.75	111
36	0.12%	MONTY PYTHON	182	5.35	34
37	0.10%	INTERNATIONAL - BRITISH	157	11.21	14
38	0.09%	ENVIROMENTAL & SOCIAL ISSUES	142	2.78	51
39	0.08%	SPORTS	127	1.13	112
40	0.07%	BLAXPLOITATION	111	3.96	28
41	0.06%	AMERICAN POLITICS	86	3.07	28
42	0.05%	JAPANESE SCI-FI	71	1.73	41
43	0.05%	FOOD/COOKING/NUTRITION	77	1.07	72
44	0.05%	OPERA	72	1.71	42
45	0.04%	TROMA!	60	2.22	27
46	0.01%	MEXICAN HORROR FILMS	14	0.78	18
47	0.00%	BIKERS FROM HELL	2	2	1
		TOTALS	156265		30750

Ranked by "Turns per Copy":

		CATEGORY	PLAYS	TURNS	COPIES
1	0.58%	WOODY ALLEN	899	14.05	64
2	0.10%	INTERNATIONAL - BRITISH	157	11.21	14
3	0.49%	HITCHCOCK	758	11.15	68
4	0.41%	DOCTOR WHO	647	10.61	61
5	20.72%	GENERAL	32376	8.49	3813
6	4.03%	SCIENCE FICTION	6296	8.44	746
7	1.15%	STAR TREK	1802	8.15	221
8	0.32%	CLASSIC MUSICALS	494	7.37	67
9	9.36%	COMEDY	14619	7.11	2055
10	0.81%	BRITISH HUMOR	1261	6.85	184
11	18.24%	TELEVISION SHOWS	28496	6.58	4328
12	4.41%	ANIMATED	6895	5.66	1218
13	0.12%	MONTY PYTHON	182	5.35	34
14	3.29%	HORROR	5141	5.09	1011
15	1.76%	INDEPENDENT (SUNDANCE - USA)	2746	4.5	610
16	17.39%	INTERNATIONAL	27172	4.32	6292
17	0.47%	WESTERN	731	4.15	176
18	0.23%	ARTISTS	354	4.02	88
19	0.07%	BLAXPLOITATION	111	3.96	28
20	0.94%	GAY AND LESBIAN	1472	3.94	374
21	3.20%	DOCUMENTARY/SPECIAL INTEREST	5005	3.79	1321
22	1.82%	CLASSICS	2845	3.71	767
23	0.66%	STAND-UP COMEDY	1037	3.7	280
24	0.25%	FILM NOIR (CLASSICS)	387	3.42	113
25	0.06%	AMERICAN POLITICS	86	3.07	28
26	0.14%	SERIALS & CLASSIC COLLECTIONS	219	2.88	76
27	0.09%	ENVIROMENTAL & SOCIAL ISSUES	142	2.78	51
28	0.17%	CYCLING!!!	268	2.76	97
29	5.77%	JAPANESE ANIMATION	9009	2.59	3478
30	0.14%	JAZZ/BIG BAND/BLUES/ETC	212	2.28	93
31	0.18%	CLASSIC SCI-FI AND HORROR	278	2.22	125
32	0.04%	TROMA!	60	2.22	27
33	0.83%	MUSIC	1294	2.12	611
34	0.29%	WEIRD, UNUSUAL... THE B'S!!!	452	2.03	223
35	0.00%	BIKERS FROM HELL	2	2	1
36	0.23%	MUSIC COLLECTIONS	353	1.94	182
37	0.12%	PERFORMING ARTS	194	1.75	111
38	0.05%	JAPANESE SCI-FI	71	1.73	41
39	0.05%	OPERA	72	1.71	42
40	0.13%	SLIGHTLY NAUGHTY STUFF	205	1.39	148
41	0.23%	ANIME - HENTAI	367	1.26	291
42	0.17%	HD-DVD	267	1.2	223
43	0.08%	SPORTS	127	1.13	112
44	0.05%	FOOD/COOKING/NUTRITION	77	1.07	72
45	0.15%	BLURAY DISCS	236	1.04	228
46	0.01%	MEXICAN HORROR FILMS	14	0.78	18
47	0.24%	DVD (PAL FORMAT)	377	0.7	539
		TOTALS	156265		30750

DVD vs HD/BluRay -- Even on the "Turns per Copy" chart HD and BluRay only rank 42nd and 45th respectively. But, we've only had them for about six months. So, check back in another six months for a full years worth of data and see where they are then.

DVD vs VHS -- The old answer: Probably the most asked question around these parts -- What do you rent more? VHS or DVD? As of today (April 1, 2005) 86.77% of our rentals come from DVDs and 13.23% from VHS. FYI, The national average is closer to 60/40. Urbana-Champaign is ahead of the curve!!!

DVD vs VHS Update (July 22, 2006): Now that we don't rent VHS at all the ratio has changed to 100% DVD and 0% VHS -- I'm not sure where on the curve that falls...

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